17 Comments
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Delicacies Jewelry's avatar

We just started cooking Vietnamese food, but Lao food is clearly next! Buying this book now, and thank you for sharing all the thoughtful details and timelines that go in to a project of this magnitude. It is very rare and valuable to have this kind of access and these insights.

Sally Ekus's avatar

Thank YOU for being a part of the NSSA community and for the stunning and impactful work you do!

Jenna Helwig's avatar

I love a juicy behind-the-scenes look at how a book got made. Thank you, and congratulations to Saeng and the team on a beautiful book!

Sally Ekus's avatar

They aren’t all so juicy but this one had some gems 💎

Patricia Tanumihardja's avatar

Thanks for sharing this story Sally! Cookbooks/books come about in so many different ways and it’s enlightening to learn about them :)

Martin Sorge's avatar

Saeng is incredible. One of the best food storytellers out there.

Neetu Laddha's avatar

Love your Posts Sally :) Thank you.

Phayvanh Luekhamhan 🍸's avatar

I am so glad to have another Lao cookbook in the world. And it is beautiful! Can’t wait to start cooking from it. Thanks all for the behind the scenes scenes!

Frances Abrantes Baca's avatar

Loved this post, Sally. I think it's so important that we pull the curtain back for readers on making books—it's a complex, very rewarding process! And wow! Saeng wrote, styled, and shot this whole book? He is a rare author/artist. Congratulations to him, you, and the Ten Speed team on this new book, can't wait to see it!

Sally Ekus's avatar

Thanks, yea it was such a unique example to share for a variety of reasons and I’m glad that both Saeng and Ten Speed were open to my sharing the BTS. And yes, he’s enormously talented! The on location AND food shots are so beautiful

Maggie Hoffman's avatar

So cool to see the behind the scenes like this!!

Tanya Petrovna's avatar

Great story. Congrats to Saeng and his diligence and work. How nice to have such a supportive smart team to bring his book to life. Will support and order the book!

Nava Atlas's avatar

Congrats on reaching the 7K mark, Sally! Today's edition is a treasure that illuminates at least one way that a book comes to fruition. Wishing all the best to Saeng, you, and everyone BTS on this project. And I learned about MOFAD! How did I not know about it? I'll go this week or next.

Sally Ekus's avatar

Oh ya! I can’t wait to hear what you think of MoFad. I can’t wait to go next month!

Susanna Bowers's avatar

What a cool project! Thanks for sharing the BTS on how this one got started

Ryann Morris's avatar

I really enjoyed reading this, thank you. I can’t wait to check this book out and show my support!

Sally Ekus's avatar

Thanks for checking out Saeng’s book and reading!