16 Comments
User's avatar
Catherine Smart's avatar

Really appreciate the details Sally!

Milena's avatar

Thank you for sharing your knowledge and experience.

Jesse Doogan's avatar

This is so helpful! I’ve been wondering about some of these details for a long time.

Christine Ryan's avatar

Sally,

This post has been eye opening. I had no idea how expensive the photographer would be for a cookbook photoshoot. 🤦‍♀️. It makes sense if you have to hire a team of people.

I’m happy to hear you are feeling better.

Christine

Laura B Weiss's avatar

Such a valuable post and so glad you’re feeling better!

KC Hysmith's avatar

What a fantastic source of knowledge! I can't wait for the next time someone asks me about cookbook photography so I can point them here!

Sally Ekus's avatar

You're the best, thanks!

Kevin Miyazaki's avatar

Such a wealth of information, as always, Sally. This will become a great resource for people, the whole topic is so mysterious. You taught me most of what I know about cookbooks!

Sally Ekus's avatar

It’s been so fun!! Also, I should have added a Not So Secret Agent side note that I love working with people who are a joy to work with. And if I work with a photographer who makes an already complex part of the process (the photo shoot) harder, well it’s a one and done. Life is too short! And there are so many talented photographers so it’s really about bringing together a fabulous team. The same goes for stylists, assistants, everyone on set needs to be working together. When a team gels, it’s truly magic! And you’re one of the great ones Kevin!

Laura Scherb's avatar

Sally, you are such a treasure trove. I can’t tell you how much my life has changed since our one-on-one conversation about this very subject because of the knowledge you imparted!

Sally Ekus's avatar

Thank you, I truly love sharing this info and also having personalized conversations with people who are looking for specific direction.

Majed Ali's avatar

First off, thanks for sharing this insightful piece! I have to say, photography really makes a cookbook stand out and can really boost their sales. I often find myself buying cookbooks just because I love the stunning photographs inside. If you're a food blogger known for your unique photography style, it might be worth taking on the photography yourself. Just remember, it's no small task to photograph/ style / cook 100 dishes, and you'll need some extra time to get everything right. Of course, there's always the option to hire a photographer whose style aligns with yours. Be sure to run the numbers and ensure your publisher is there to support you along the way.

Sally Ekus's avatar

Yea I love buying cookbooks and find myself coming to them often first for the design and photos, especially if I’m not familiar with the author’s work yet. That said, I also love a good cookbook that doesn’t have any pictures. I think depending on the topic, that can work really well too!

Jolene Handy's avatar

Great information, thank you, Sally! 📸 Glad to hear you are feeling much better! 😃

Judy's avatar

Insightful post, would love to hear your opinion on iPhone vs traditional camera quality in cookbook imagery. Thank you, Sally!

Sally Ekus's avatar

Great question! It’s totally possible to shoot your book on an iPhone. I know many authors that have!!